This week’s Keep It Simple Series Post is a SUPER SIMPLE tip:, but harder to navigate than one might think…here it is: it’s not about you.
You’re business is not about you. You might say, but I built it, it ‘s mine, it is about me. It’s not. Trust me. It’s about your customers.
What do they want from you? vs. What do you want to give them?
Which approach is better for your business, the one focused on you or the one focused on them? Seems pretty simple to me.